The … GREY POUPON provides operators with the flavor and performance characteristics that they need. GREY POUPON Dijon Mustard, 1 gal. But this won’t be a major campaign; the commercial will only air once, during the Academy Awards on Feb. 24. Over the next 200 years, Grey Poupon would change the landscape of French food. Grey Poupon Only Accepting Classy Facebook Fans. Read Article . Grey Poupon Commercial "Pardon me, would you have any Grey Poupon?" After a 16-year hiatus, the mustard that mocked its … Only a small portion was shown last Sunday night during the Academy Awards ceremony, but now the gourmet mustard brand has released the full version online. Grey Poupon Original Commercial. In the original, one chauffeur-driven car pulls up to the other as one well-heeled man asks to borrow the other's Grey Poupon. Shares. The original spot, which introduced the famous “Pardon me, would you have any Grey Poupon?” “But of course!” exchange between two men riding in Rolls Royces debuted in 1981. Over 30 years after the original "pardon me" Grey Poupon commercial aired, the fancy mustard brand has "unearthed" some supposedly lost footage. It appears one gentlemen has committed a social faux pass by forgetting to return his Grey Poupon bottle to his confidant. 1:01. In the spot, two high-end cars will pull up alongside each other in the English countryside, with one aristocratic gentleman asking the other if they have any Grey Poupon, just like in the original commercials. The brand launched a trailer that showed there was more to the story of the two gentlemen who passed a jar of Grey Poupon between their chauffeured Rollses in the famous 1981 commercial. That question, first posed by one snooty Englishman in 1981, was featured in commercials for the Dijon mustard, owned by Kraft, until 1997. A parody commercial for Grey Poupon mustard has racked up close to 2 million views on YouTube with a humorous take on the brand’s pronunciation. The phrase, however, is still engrained in popular culture, even appearing in movies like Wayne’s World. Only plebs were eating that yellow stuff in 1981. Classic scene where Wayne parodies the Grey Poupon Dijon mustard advertisement slogan. Grey Poupon, Pardon me, do you have any Grey Poupon? Can someone else verify that the commercial is referenced/satirized in Trading Places or should this be removed? 0:16. Wayne's World TM & Copyright (C) 1992 by Paramount Pictures. Grey Poupon to bring back classic ad campaign at the Oscars By Hillary Busis Updated February 20, 2013 at 05:30 PM EST This line is spoken in a Grey Poupon TV commercial (1981). Connoting that Grey Poupon was a mustard of the highest quality, one worthy of aristocratic billionaires, the tongue-in-cheekiness let us know that even commoners could afford to have this great taste. Such slights can not be tolerated. e-mail; 0. The window rolls down and the man ask “Pardon me, would you have any Grey Poupon?” To which the first man replies, “but of course” as he passes a jar of Grey Poupon mustard. Kraft Foods Group, which owns Grey Poupon, said the new commercial picks up where the original commercial left off, with two men with British accents in luxury Bentley cars. The brand is hoping that this high-profile return-to-form will help to reduce flagging sales, and they’re most likely counting on the gamble to pay off, because a 30-second spot during the Oscars this year will cost them around $1.7 million. Check out this failed Grey Poupon ad! "Pardon me, would you have any Grey Poupon?". Thanks to a commercial campaign that began in 1981 and ran through the mid / late ‘90s in various variations, this mock-Richie-Rich phrase became part of cultural dialog. The latest Grey Poupon campaign started with a traditional television ad that aired on the Oscar Awards TV broadcast last Sunday. advertisement NEW YORK — Grey Poupon's famous "Pardon Me" TV commercial is returning for a moment of Oscar glory. Grey Poupon had an absolutely classic commercial campaign in the ’80s. Jugs (Pack of 2) GREY POUPON is the mustard and brand that patrons recognize and demand. Ford's Most Important Vehicle Of The Year Has Just Arrived, Land Rover Defender Upgraded With 650-HP Camaro ZL1 Engine, There's A Honda Civic Type R Factory Problem, This Was One Of The Least Popular Options For The 2020 Corvette, 13 Future Cars We Can't Wait To See On The Road, GMC Hummer EV Vs. Tesla Cybertruck Vs. Rivian R1T Vs. Bollinger B2: The All-Electric Truck Showdown, Why The 2021 Cadillac Escalade Is The Ultimate Fullsize SUV, Cars That Are Even Rarer Than You Thought, The Fiat 124 Abarth Is Now A Used Convertible Bargain, © 2010-2020 CarBuzz Inc. All Rights Reserved. I bet some exec got fired over at Grey Poupon. When the ad copywriter for that first 1981 Grey Poupon commercial set the scene with a pair of Rolls-Royces, he knew that the cars would communicate wealth, exclusivity, and discerning taste - and he hoped that Grey Poupon would bask in the glow of the their undeniable luxury. Pardon me sir, but please take a moment to enjoy the lost footage from this classic Grey Poupon commercial. Not many of them are likely to recall the 1981 Grey Poupon commercial that linked the brand to discerning palates. What were they thinking? Grey Poupon, the upscale mustard brand, has released a trailer for a … I've watched the movie twice looking for it and can't find it. After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. Video: Grey Poupon's classic 'Pardon Me' TV commercial returning to TV - after nearly 20 years off the air The movie Wayne's World makes fun of the classic Grey Poupon TV commercial. The spot shows a wealthy man being chauffeured as he eats his dinner, on a … GREY POUPON is made with only the best quality mustard … A wealth, well-dressed man drives through a rolling country side in a chauffeured car when another luxurious car pulls up next to him. After a 16-year hiatus, the mustard that mocked its own stuffy image in one of TV's most famous commercials will once again take to the airwaves during the Academy Awards show on Feb. 24. It's certainly entertaining, but in a far different way than the original. The phrase, however, is still engrained in popular culture, even appearing in … During the catchphrase's 16-year absence, sales of the mustard haven’t ever increased, so Kraft hired ad firm Crispin Porter & Bogusky to reboot it, according to The Huffington Post. “Grey Poupon: Pardon Me” (Heublein Co., 1981) The high-class image of this mustard has made it the fodder for many jokes and parodies since it first entered the US from France in the late 1970s. Grey Poupon is a brand of whole-grain mustard and Dijon mustard which originated in Dijon, France.. True connoisseurs had moved on to mustard that was a little seedier, richer, and full-bodied. Together, the pair formed Grey Poupon in 1866. News videos. And now tonight during The Oscars, the alleged lost footage will debut. 'Pardon Me!' Remember that 1981 classic and often-quoted Grey Poupon mustard commercial featuring those two old and rich British lads being chauffeured around in Rolls-Royces? 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