Newspaper Readership is Impressive! We combine in-depth health care information from Kantar Media’s MARS Consumer Healthcare Study with Nielsen Scarborough’s insights. The Seattle Times Media Solutions is a comprehensive marketing agency with unprecedented knowledge of the Northwest market and competitive landscape. Millennial Newspaper Readership (Infographic) By Staff August 22, 2016. Average readership per issue of free newspapers in Belgium 2019 Average reach per issue of free newspapers in Belgium 2017-2019 Canada: regional daily newspaper readership … Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough. Fifty-seven ... Nielsen Scarborough, USA-Release 2, 2015 Whether you want to dive into the data on your own or commission custom studies, Nielsen Scarborough’s analytics provide the tools you need to harness the power of data and move your business forward. The study included a trend of newspaper website audiences among the top 50 local markets, as well as interviews with newspaper executives about their websites. Users have access to demographics, marketing data, consumer behavior (purchasing and product usage data), market segments, health, and business points for States, Congressional Districts, Counties, Cities/Places, ZIP Codes, Census Tracts and Block Groups. Newspaper readership distribution, by platform (print, web, mobile). Scarborough is the most comprehensive, local market, syndicated survey available for major markets. As digital media have gained in prominence, newspapers have attracted younger readers. Despite their growing appeal among younger readers through digital channels, newspapers still maintain an educated and affluent audience. In fact, digital newspaper paper readers are 49% more likely than the general adult population to be a college graduate and 43% more likely to have household incomes over $100,000. Average Audience TV Average Half Hour Viewership Using Scarborough’s existing and extensive respondent base as a sampling platform, custom research projects can be conducted quickly and at a reduced cost. Data suggest this narrative is fatally flawed. Interested in telling your newspaper market’s cross-platform story? 1 Scarborough provides clients with actionable and dynamic insights on the product consumption habits, demographics, lifestyles and media usage of today's consumer. All newspaper readership data is from Scarborough Local Market Studies for the six month periods ending July/ August 2007, ... (www.nielsen.com). Nielsen 85 Broadway New York, NY 10004. Weekend Newspaper Readership increases from a year ago as Australians seek out trusted sources. By understanding the bigger national picture, you can identify countrywide trends and evaluate opportunities across markets. A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016. Source: Nielsen Scarborough data: Nielsen Scarborough USA+ 1999 – 2015, Release 1 “State of the News Media 2016” As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual. A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016. Individuals still spend an average of one hour reading their Sunday paper. 3111 N. … We gather information about radio listening, newspaper and magazine reading, television viewing, … According to the study, 81% of monthly newspaper readers engage with a print product. Unlock insights into these trends and much more with Nielsen Scarborough’s qualitative local market research. These studies allow you to dive deep into local market-specific brands and media choices to create programs that will move your local audiences to action. The Nielsen Scarborough Consumer Survey asks about the activities you like, your shopping, travel and entertainment preferences, and your media choices – which newspapers you read, what you listen to on the radio, and what programs you watch on TV or other devices. Sports fans can be extremely passionate and loyal. 1. Nielsen Scarborough has been measuring media, retail and lifestyle habits on a national and local level for more than 40 years. Knowing the unique behaviors of your customers will give you a better understanding of the marketplace and your competitors, so you can develop strategies that highlight your strengths and reach the right clientele. Industries served include print, digital, radio, broadcast TV, cable TV, out of home, agency and sports marketing. All Rights Reserved. Maybe just a quick statistic or two about a particular business? Source: Nielsen Scarborough data: Nielsen Scarborough USA+ 1999 – 2015, Release 1 “State of the News Media 2016” How about insights on consumer attitudes, health care behaviors or special customer segments? Digital newspaper readership is growing among all ages, but especially among millennials. All Rights Reserved. Twice a year, Nielsen Scarborough publishes a report on U.S. newspaper audiences. https://www.nielsen.com/us/en/insights/article/2016/newspapers-deliver-across-the-ages/. Canada: digital and print newspaper readership 2015, by region Mobile newspaper audience in the U.S. 2015, by device Number of readers of Aftenposten in Norway 2006-2016, by version Lagniappe is distributed to more than 1,300 locations in Mobile and Baldwin Counties. The Newspaper Media Audience by Household Income Group Newspaper Media Household Income– Less than $50K HHI $50K–$99K HHI $100K - $249,999 HHI $250K or more Newspaper Print–Past Week 48% 51% 54% 57% According to Nielsen/Scarborough Media surveys, Lagniappe has a weekly print readership of nearly 80,000 and a monthly web readership of 50,000 viewers, making it the most read privately owned newspaper in south Alabama. You need to know who your consumer is, as well as their unique behaviors and what motivates them. Lagniappe is distributed to more than 1,300 locations in Mobile and Baldwin Counties. Scarborough Research, the leading authority for newspaper audience ratings and consumer behavior, announced that Kathy Beitler has joined the company to lead client services for its newspaper custom research division. Each year, we survey over 200,000 individuals across the U.S.. Survey methodologies vary by local market with measurement tactics including phone interviews, survey booklets, television diaries and internet surveys. Newspaper Readership Statistics | Custom Survey | Nielsen Scarborough Case Study. Better understand your customers and prospects so you can market to them with tailored messages and products. Dedicated newspaper audiences rely on print In Australia newspapers are following trends in the US Despite declining revenues and circulations, more than half of people who read a newspaper read it exclusively in print (US readership data from Nielsen Scarborough’s 2015 Newspaper Penetration Report) Fifty-seven percent of millennials read newspaper content in print or digital form in an average week. Receive customized solutions and reporting ranging from custom data reports to PowerPoint presentations and infographics to in-depth analysis from the Scarborough Express Analytics team. Even with the fragmentation of information distribution, newspapers continue to be a successful and highly competitive industry. Data and trends about key sectors in the U.S. news media industry Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry. "Distribution of Monthly Digital Newspaper Audience in The United States in 2015, by Age." According to the recent study, 81% of monthly newspaper readers engage with the print product, with 51% reading print exclusively. Half of the ST's readers … Each year, Nielsen Scarborough conducts extensive interviews with over 204,000 adults across the country, in markets large and small, to collect data on media usage habits, consumption patterns and … A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016. According to their own introduction, they are a “ Understand this unique demographic with the actionable insights delivered by Nielsen Scarborough Hispanic Market Studies analyzing local markets with the most heavily concentrated Hispanic populations. 4401 N. Fairfax Dr. Even with the fragmentation of information distribution, newspapers continue to be a successful and highly competitive industry. The Customer Intelligence Gap in CPG Advertising, Africa's Prospects: Macro Environment, Business, Consumer and Retail Outlook Indicators, Case Study: How Blue Lizard Australian Soared from Small CPG Manufacturer to Market Leader in three years, Case Study: 'Open Your World' To Consumers Through Storytelling, Newswire | In Good Spirits: How Stolichnaya Increased Brand Lift by 30.8% | Nielsen, Warming Up to Consumers Through Package Design, Case Study: Predicting Which Product Designs Drive the Highest Revenue. Newspapers are developing a loyal and engaged audience among millennials. Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open, What Now and What’s Next: A View Into the U.S. Pet Retail Landscape During the COVID-19 Pandemic, Being Seen On Screen: Diverse Representation and Inclusion on TV. Scarborough found that newspaper website audience is growing and is compensating for some of the declines in print readership. The remaining 49% reads a newspaper on at least one digital platform, with 30% reading both digital and print. We gather information about radio listening, newspaper and magazine reading, television viewing, leisure activities and shopping habits. However, millennials are 39% more likely to read a newspaper on a mobile device than other age groups. Global Nielsen news and insights delivered directly to your inbox. Readership numbers, which were provided by Scarborough Research, include circulation, shared copies and any other way that someone could end up reading a newspaper. Newspaper Readership. SINGAPORE — More Singaporeans are going online to read the news, amid overall falling readership of Singapore newspapers that continue to publish a hard copy. Scarborough’s Top-Tier Local Market Studies, newspaper audience ratings, and multiple market and national studies are accredited by the Media Rating Council (MRC). More than just geography, localism is about being able to understand the unique shopping, media, and lifestyle behaviors of people in the places they call home. In total, newspapers reach 69% of the U.S. population in a given month. From INMA. Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth. By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use. We partner with local businesses to identify opportunities, develop customized, holistic, data-driven strategies and deliver measurable outcomes. Magazine comparatives Q2 2014 – Q1 2015 If you have any questions regarding the reports, please contact your Account Manager or the media helpdesk 0800 457 22 Newspaper and Magazine Comparatives from Nielsen’s National Readership survey. Nielsen, and Nielsen Scarborough. Newspaper comparatives Q2 2014 – Q1 2015. The Flagship is produced by Navy Region Mid-Atlantic staff. Newspapers remain largely a print medium, but the dramatic growth in digital media in recent years has compelled newspaper publishers to re-think their distribution models and become multi-platform content providers. Developed specifically for the Scarborough datasets, PRIME Lingo® offers you the power to create your own custom reporting including cross-tabulations, media rankers, mapping, consumer profiles and trending analysis. Across the U.S., consumer demographics are changing—quickly. Nielsen Software Learning Materials, Enroll in courses, Download useful training materials, Watch recorded sessions and videos, Learn more about Nielsen software, AdViews, Ad*Views, Arianna, Audience Watch, eNames, Nielsen Local TV View, NLTV, MarketBreaks, NPOWER, Nielsen National TV View, NNTV, Scarborough, PRIME Lingo Newspaper readers are still educated and affluent, but their ages are more reflective of the general population than they have been in the past. Nielsen Scarborough Consumer Survey and Why Nielsen Conducts It. The report was based on Nielsen newspaper readership data. Scarborough Research, the leading authority for newspaper audience ratings and consumer behavior, announced that Kathy Beitler has joined the company to lead client services for its newspaper custom research division. Since 1873 NCPA has supported North Carolina newspapers, readership and advertising. 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